I own and manage the relationship . Drucker, PF. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). Request writing assistance from a top writer in the field! Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . 1. British airways stakeholders Free Essays | Studymode (2022, November 5). Tap here to review the details. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. Internal & External Business Environment of British Airways Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. IAG - International Airlines Group - Investors and shareholders He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. Objectives and social responsibilities of business. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. 4 0 obj E-mail us: [emailprotected]. 503-530. Web. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. Page 1Classification: Restricted However, on some routes, the crew opts to hand. Furthermore, British Airways approach is to develop a strong relationship with its stakeholders. u201322 British Airways Analysis Essay Example | GraduateWay Objectives of British Airways and Stakeholders Short term objective of British Airways. - Ensuring British Airways' aircraft cabin appearance and safety standards are met. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Key Stakeholders Investment in British Airways - 672 Words | 123 Help Me The company has shown greater responsibility by creating greater care and support system for their disabled customers. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. Update on British Airways Cyber Attack - International Airlines Group Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. I don't have enough time write it by myself. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. View Stakeholders in British Airways.docx from BUSINESS A 1403 at Technical University of Mombasa. British Airways: A breakdown in trust? - BBC News International Airlines Group (IAG) Airline Group Profile | CAPA Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. Essay: British airlines: a personal view - ESSAY SAUCE British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. It. How Do Stakeholders Influence Business Activities?. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. 2, pp. This is why we want to make every trip you take with us a great experience. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). %PDF-1.6 Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about The chosen organization is British Airways. Get inspiration for your writing task, explore essay structures, British airways stakeholders. About BA. 2022-10-31 Our unique structure drives growth and innovation to generate superior shareholder returns. The funds will be used to reduce debt and help IAG withstand a prolonged downturn in travel, chalking up a first success for new CEO Luis Gallego who took over from . Brand reputation, economy of scale and cost . Another issue is establishing rights of all and a system of justice within the organisation. It appears that you have an ad-blocker running. % This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. British Airways. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. BusinessEssay. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 66-87. Web. Get in touch if youre looking for more information or have questions about any of our services. The SlideShare family just got bigger. The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. Therefore, in-depth and thorough measurement and research are in place to provide this important information." (British Airlines, 2010) Customers are important not only to BA but to any business no-one can . With this understanding, the next section will deal with the business theory of CSR. 83.9%, -7.8% The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. 458m. Web. Feel free to use our Oct 2020 - Jan 20221 year 4 months. However, various low pricing airlines may affect the working of British Airways. PDF Downloadable Free PDFs British Airways Strategic Plan Strategic Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. 5977. 4,103m, -56.8 pts British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. /Filter /FlateDecode Alongside, he invests his valuable time working as a consultant for management firms. The SlideShare family just got bigger. The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. impact on British Airways. Web. (2019). Find out how you can work with British Airways. Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. Samplius is for students who want to get an idea for their own paper. send you account related emails. british airways objectives 2022 - stmatthewsbc.org Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. Now customize the name of a clipboard to store your clips. Turn to our writers and order a Furthermore, it may lack current technical capabilities in . British Airways fined 20m over data breach - BBC News 1/2, pp. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on.
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